Heidi Cohen Interviews Pamela Wilson
Q: What’s your best piece of advice for readers looking to improve their marketing?
Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.
Creating engaging content on a regular basis is my best marketing advice — it will attract the right audience to your products and services and will help position your offerings so they’re easier to sell.
Plus, it just feels better to share information from a position of service rather than pushy sales.
How To Create Monthly Content Themes [Worksheet]
I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts.
Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Continue reading
5 Ways To Show Thanks With Content Marketing
These 2 words show prospects, customers and others you really care about them, not just their money.
Everyone wants to feel they make a difference. Continue reading
Small Business Tips To Use 365 Days A Year
Before the Thanksgiving turkey’s cold, we’re off to do holiday shopping.
Major retailers like Amazon, Walmart and others already have their holiday sales set.
Small business owners, you can provide service that customers, especially those seeking more than a good deal, want.
50 Marketers Define Content Marketing
What’s your content marketing definition?
Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages.
Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Continue reading
Tags: Aaron Orendorff, Andy Crestodina, Ann Handley, Ann Holland, Barry Graubart, Brian Carter, CC Chapman, Chad Politt, Dan Blank, David Meerman Scott, David Ogilvy, Definition, Erika Heald, Heidi Cohen, Ian Cleary, Jay Baer, Joe Pulizzi, Lee Odden, Leo BUrnett, Matt Heinz, Michael Brenner, Nadya Khoja, Pawan Deshpande, Rebecca Lieb, Robert Rose
Get Your Blog In the Halloween Spirit
Who can’t use some new blog tricks?
Before you answer, do you know the key to your blog’s success?
This isn’t a trick question!
BUT, if you don’t know this answer, none of these blog tricks will necessarily help you.
Answer: You need to know your blog’s goals.
What I Learned At MarketingProfs B2B Forum
You can use these 5 MarketingProfs B2B Forum tactics even if you didn’t attend this live mega-content event.
No, this isn’t another conference summary parading as helpful business advice.
I admit it.
“I’m a MarketingProfs B2B Forum fangirl!” Continue reading
Tags: Andrew Davis, Andy Crestodina, Ann Handley, Daniel Glickman, Jason Miller, Joe Pulizzi, Julie Pildner, Larry Kim, Lee Odden, MarketingProfs B2B, Matthew Grant, Michael Brenner, Michael Wesch, Rob Zaleski, Sarah Lewis, Sean Callahan, Shane Snow
How To Get The Most Out Of Your B2B Blog
Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results?
You shouldn’t be.
Tags: Andy Crestodina, Ann Handley, Ashley Zeckman, B2B, BuzzSumo, Caitlin Burgess, Content Marketing Institute, Drift, Gini Dietrich, Ian Cleary, Jeffrey L. Cohen, Joe Pulizzi, Larry Kim, Lee Odden, MailChimp, Marcus Sheridan, Michele LInn, Mike Stelzner, Moz, OptinMonster, Priceonomics
Are You Committed To Content Marketing?
Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research.
Like any on-going relationship, content marketing requires commitment and work to be successful Continue reading